Pakistani Success Stories: Case Studies Written by Interns
Management and governance are taught in Pakistan largely through foreign cases. This project turns every internship into field research: the intern documents the organisation that hosts them, on a structured workbook, and the result comes back to the classroom as a Pakistani teaching case.
Why
A business student in Lahore learns corporate governance from Enron, Satyam and Infosys. The lessons are real, but the companies are far away. A repository of indigenous cases, written from inside Pakistani organisations by the students who worked there, gives the same lessons a local face and gives the organisation a record of its own story.
What the intern produces
A case study of the host organisation on a fourteen-section workbook, benchmarked on the published Infosys case as the minimum standard, not the ceiling:
- Origin, and why the organisation was founded
- The founder's vision and entrepreneurial journey
- Products and services
- Business model and growth strategy
- Organisational structure and governance
- Human resource practices and culture
- Leadership and teamwork
- Technology and innovation
- Marketing and branding
- Achievements and milestones
- Challenges, and how they were overcome
- SWOT analysis
- Critical success factors
- Lessons for future entrepreneurs and managers
Every section is an evidence table: what was asked, what the source was (interviews, documents, the website, brochures, annual reports, social media, observation, news), and what was found. Opinion without evidence does not count.
How it is run
- The intern writes with the organisation's knowledge and consent; a research cooperation letter and a research ethics statement are given to the host before the work starts.
- Nothing confidential leaves the organisation: the case uses what the organisation agrees to share, and the organisation sees the case before it is used.
- The strongest cases are developed further, with the organisation's agreement, into a recorded episode on Unsung Achievers, an article for this site, and, in time, a book chapter.
Where it stands
The workbook is in use with the Department's interns since June 2026. The first completed cases will be listed on this page and taught in the corporate governance and management courses.
Instrument: the Pakistani Success Story Workbook (26 pages, Word and PDF), Department of Management Sciences, COMSATS University Islamabad, Lahore Campus, June 2026. Organisations are named on this site only with their written agreement.